{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While most luxury brands drive exposure through social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't transformed a lot in years; it does not have TikTok, and doesn't give celebs cost-free bags.|Hermès

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